How to use Twitter for Business
For businesses, Twitter can be an extremely powerful relationship-building, relationship management, and customer service tool. Sharing great content to Twitter can also drive an influx of traffic to your site, giving you the opportunity to convert those visitors into leads, and nurture those leads into customers. The latter is a primary way we use Twitter at HubSpot, and it's helped us generate tens of thousands of leads and nearly 500,000 followers.
Please read the attached whitepaper.