Business use could save tablet market from stagnation
By Fred Donovan
Business use of tablets could save the form factor from stagnation, according to a new report by Forrester Research obtained by TechTarget.
More than half of employees surveyed by Forrester use a tablet for work at least once a week, primarily as supplements to PCs and laptops.
In addition, many bring their own tablets if the company does not supply one, but 29 percent of companies do provide tablets for work.
This increasing business demand for tablets is expected to offset the factors dragging down the consumer market, such as long replacement cycles and competition from larger smartphones known as phablets.
According to a forecast by competing market research firm Gartner, tablets are expected to see a more than 5 percent year-over-year drop in shipments in 2015.
Roberta Cozza, research director at Gartner, attributed the declining shipments to fewer new buyers, extended life cycles and a lack of innovation. "The tablet has become a 'nice to have' device, and there is no real need for an upgrade as regularly as for the phone," Cozza said.
Forrester predicted that tablets will become increasingly important for enterprises through 2020. Manufacturers who tap into this potential demand with enterprise-focused features could see continued strong sales, noted the market research firm.
- read the TechTarget report
- Mobile phones only bright spot in stagnating device market
- Tablets becoming the go-to device for many British, French and German employees
- How Wakefield Canada decided on which tablet to get their sales team