How to Quantify the Success of Your Mobile Initiative
The mobile revolution has not only arrived, it is gaining momentum. As consumers continue to adopt mobile devices, tablets, and smartphones in record numbers, businesses are seeking to identify new ways to benefit from the always available, always connected advantages these devices offer.
The trouble is that while the qualitative benefits of mobility seem obvious, translating those values into quantitative statistics that reflect return on investment (ROI) can be cumbersome. When it comes to convincing stakeholders of the value mobile offers, it is not enough to simply point to mobile's promise of improved communications, streamlined efficiencies, seamless access to data, and increased customer service opportunities. Calculating the true advantages of mobile requires translating those advantages into tangible and quantitative values.
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