10 Predictions for Enterprise Collaboration in 2015
As social business continues to mature, companies are realizing the many bottom line benefits that enterprise social networks can deliver, including bridging organizational silos and improving workflow and collaboration.
Looking ahead to 2015, here are ten predictions for how emerging social business trends will shape the way employees, customers and partners connect, work and collaborate with each other.
Analytics will drive increased investment in enterprise collaboration. As with most technologies, it’s all about proving value. In the case of enterprise collaboration, there will be greater emphasis on measuring and reporting, which will allow organizations to track performance, make adjustments and ultimately drive deeper engagement and investment in social collaboration platforms.
Rise of personal analytics. To date, most analytics solutions have focused on high-level reporting and visualization features for executives. A new generation of measurement tools will provide the ability to slice and dice data by individual contributors, using detailed drill-down data to assess personal reach, influence and performance.
Gamification will invade the enterprise. Waze, Opower and Khan Academy have all been successful in rallying individuals to actively engage in and contribute to their communities. Over the next year, more companies will adopt gamification strategies to motivate employee and external customer communities, and encourage greater knowledge sharing and collaboration.
File sharing will become an integration point, not a destination. There has been strong demand for file sharing the last few years, but even as new features have been added, there’s been a shift to accessing these files from inside other applications. In 2015, this trend will accelerate with fewer people working inside their Box, Dropbox and SharePoint applications, and more using these solutions as a key integration point.
Mobile will evolve from “urgent” to integrated part of the daily workflow. For the most part, social knowledge management solutions have focused on the “urgent user” who needs something right now and knows what it is. The “bored user” has not had a compelling reason to engage with these solutions. Over the next year, better tools for discovery and more natural user interactions will move into enterprise mobile applications, helping users find more reasons to use knowledge tools on the go beyond the urgent need.
Multi-media content will become table stakes. There’s a strong case to be made that people are overwhelmed with content these days. As users get increasingly bombarded with information, competition for their attention will drive a shift toward multi-media content such as video, screencasts and images to provide a more compelling end-user experience.
Small will be the new big. SaaS solutions have democratized the IT buying process, making software more affordable for teams and departments without requiring C-level purchasing approval. In 2015, Yammer, Chatter and Jive will start to feel the pressure as more organizations take smaller steps to implement their enterprise collaboration strategies, testing specific use cases within select teams and then deploying them more broadly across the firewall.
Service providers will build new revenue channels around knowledge management platforms. Scaling and transferring knowledge is a core competency of service providers, albeit not always a very efficient one. In 2015, more consultancies will start to see the value of “OEM-ing” knowledge management platforms to deliver customized service, support and training tools, as well as a stickier client experience. This trend is already taking hold in the digital marketing and financial services industries.
Learning Management Systems solutions will lose market share to enterprise collaboration platforms. Learning Management Systems provide a critical repository for the administration and delivery of educational material. Yet they are also rigid and complex, and a stark contrast to social collaboration tools that promote greater openness, accessibility and sharing. This lack of flexibility and usability will ultimately allow emerging collaboration solutions gain market share.
Nonprofits will follow the Pinterest approach. 501(c)(3) organizations face unique challenges in engaging volunteers, donors and employees. Over the next year, many nonprofits will follow the Pinterest approach of using curated content to provide a searchable, visually appealing knowledge-sharing platform that allows their communities to create, store, share and consume the information that is most relevant to them.
Trey is President of Bloomfire, an enterprise collaboration software provider that enables people to share expertise and find information. Trey has deep experience in enterprise sales management on both a national and global level for perpetual license, subscription, and SaaS model software. He has more than 15 years of experience... View full profile ›