Develop a Better Mobile App Faster
A Four Step Process to Save Time While Optimizing Results
Why Mobile? Why Now?
No longer ‘nice to have,’ mobile applications are a now an enterprise requirement. Customers and partners expect on-the-go access to your products and services. Employees want their applications and data to be continuously available so they can be more productive and make better decisions. Is your business meeting their needs?
IDC predicts the worldwide smart connected device market will accelerate past two billion units by the end of 2015. The firm also estimates tablets will increase from 11.8 percent in 2013 to 16.5 percent by 2017, and smartphones will increase from 59.5 percent to 70.5 percent. Moreover, Forrester anticipates business adoption for internal and customer-facing purposes will drive tablets to become 18 percent of all tablets in use by 2017.
These staggering statistics both excite and concern enterprises. Executives see mobile as a new way to drive top-line growth and empower employees. IT teams see mobile as series of challenges. Although line-of-business owners want IT teams to help them deliver critical applications for leading mobile
platforms, flat budgets, insufficient skill sets, compliance questions and other issues often prevent internal IT teams from becoming mobile champions. At the same time, line of-business stakeholders don’t have the time or expertise to manage mobile application development externally.
New research conducted by Opinion Matters reveals that 85 percent of enterprises have a mobile app development backlog because they can’t cope with business demands. With the average application taking anywhere between three and 12 months to get out the door, this slow approach to app
development is resulting in competitive disadvantage. Given these realities, how can your business move forward with its mobile initiatives? One way is through open innovation and crowdsourcing, which open doors for your business to tackle its mobile initiatives by quickly and effectively creating new mobile user experiences for customers, partners and employees. The methodology is proven. Those who have tried it, love it. And it’s easy to get started.
Please read the attached whitepapers.