BYOD helps keep customers--and employees--satisfied
By Fred Donovan
Retailers are bringing BYOD to their associates on the retail sales floor for faster, more effective customers service, noted an article at Retail Dive.
Using their personal devices, associates and other store employees can access product and inventory information in real time and use that information to answer customer questions or record complaints.
Also, a BYOD program can also help retailers recruit and retain employees, the article noted.
One retailer that embraces BYOD is Holly Hunt, a Chicago-based interiors retailer. The company deployed a BYOD program in its stores and warehouses in response to employee requests to use their own devices instead of corporate-owned BlackBerries, according to Retail Dive.
For our Fierce15 Extreme Mobility awards, FierceMobileIT selected an innovative use of a mobile app by hardware retailer True Value. The app enables employees at True Value stores to instantly check in-store inventories for items on-site.
Because True Value is a cooperative of independent business owners, Michael Weeder, retail systems architect at True Value, not only had to develop the app but also convince owners to deploy it.
As sister publication FierceMobileRetail reported this week, mega-retailer Target is putting mobility at the center of its multi-faceted transformation. Target is empowering associates with mobile apps to improve customer service as well as investing in mobile for supply chain and inventory management.
For more: - read the Retail Dive article
- Target's transformation roadmap makes mobile the front door
- Fierce15 2014-Extreme Mobility: True ValueAmazon gets impatient, takes drone testing to Canada